Benchmark is our choice for the best email marketing service for small business because it has every feature small businesses need to create successful email marketing campaigns. It also has affordable plans and excellent customer service. However, what really sets Benchmark apart from the crowd is its easy-to-use tools. From its drag-and-drop email editor to the automation tools, Benchmark makes it simple to create professional and personalized emails.
Some of Benchmark’s more valuable features are detailed analytics on how each email campaign performs, A/B split testing to ensure you’re sending the best emails, spam testing tools that ensure your emails get to inboxes, responsive designs and templates, list segmentation tools and autoresponders. It also has a mobile application for iPhone and Android that makes it easy to view emails, add contacts and see analytics on email campaigns.
Benchmark offers a variety of plans based on the number of subscribers a business has, and it has a free version you can test before committing to a paid service.
Benchmark has a vast set of features and tools that anyone can use to create successful and attractive email campaigns.
A/B split testing: You can compare campaigns to determine which one performs the best. For instance, you can test two different subject lines and send the highest performer to the remaining subscribers. A/B testing is also available for delivery times; Benchmark will determine when your subscribers are most likely to open your email campaigns.
Email and newsletter templates: Benchmark has an extensive list of attractive and customizable templates for different industries, holidays and email types. Once you pick a template, it’s simple to customize it with your brand’s colors, photos and logo.
Email designer: Benchmark offers different features that make creating an email easy for any marketer. The drag-and-drop editor allows you to easily create emails from a layout or template, so you can deliver a professional and attractive newsletter even if you have limited graphic design experience. All you have to do is drag and drop feature blocks and images into place. The tools for creating autoresponses, surveys and polls are also very user-friendly. Each takes you through the process step by step. You can edit your images by adding effects, stickers or a message over your photo. Even if you’re new to mass-email software, you can create successful email campaigns.
The code editor is for individuals who want to do their own coding. You can write your own HTML or copy and paste from another source. With the plain text editor, you also have the option to create text-only emails with no images or formatting options. If you’re good at HTML, you can build your own email from scratch or edit the HTML of a template. You can use the dual view to see the design of the email while you’re still editing it.
Inbox checker: Before you send out your email, you can preview it in Firefox, Internet Explorer and Chrome. Along with web-based previews and Window and Mac OS inboxes, you can see how it will appear on mobile devices.
Integrations: Benchmark works with more than 300 other applications, including WordPress, Facebook, Google, Shopify, Slack, Etsy and Salesforce. With the WordPress plugin, you can build an email list directly on your WordPress website and send email versions of your blog posts. On Facebook, you can put Benchmark’s email signup form on your page to allow visitors to subscribe to your emails without leaving Facebook.
List builder: Along with attractive emails and effective drip campaigns, list building is critical to successful email campaigns. You can put Benchmark’s popup and embeddable signup forms on your website, blog or social networks.
The list management tool allows you to segment, import and integrate your contact lists. You can segment your lists by demographics, customer likes and dislikes to send the most appropriate content to each customer.
You can add contacts one by one, by copying and pasting in email addresses, or by importing XLS, CSV and TXT files. Benchmark integrates with a lot of applications, which can make it easy to upload your existing lists with other services. When you add contacts, you can also add in a lot of information about them, including their address, phone number and important dates, building an entire profile on each client. This information is handy when you’re planning drip campaigns.
With contact list automation, you can automatically send emails based on each contact’s information, like a birthday discount or other event-based email. Automation is also available based on customers’ opens and clicks in email campaigns.
Marketing Automation Pro: Benchmark’s Marketing Automation Pro gives you the ability to send out automated email series that are triggered by website and email engagement. With this tool, you can easily design a customer journey and not worry about sending follow-up emails. Welcome emails can be sent as soon as a contact subscribes, and a personalized follow-up email will send at the perfect time.
This is how Marketing Automation Pro works: You pick a trigger, such as when a customer subscribes and is added to the contact list. Then Benchmark sends the email you chose – in this case, a welcome email. Afterward, it will follow up at the optimal time, usually a couple of days later.
Benchmark’s tools allow you to create multiple automated journeys for your customers. You can use one of its marketing automation templates or create your own. Featured templates include welcoming new subscribers, promote and target opens, promote and target clicks, and feedback requests.
Email campaign analytics: Once you send your email, you can immediately view the report, which shows the total recipients, opens, clicks, bounces and unsubscribes. The report also features graphs, so it’s easy to understand the data. This dashboard shows the link performance, displaying the URLs clicked and a click map. You can also view opens by geolocation.